Current Public Seminars

Architecture & Strategy
Zachman Enterprise Architecture: Modelling Workshop Zachman Certification
Management Strategies for Enterprise Architecture
Business Analysis
Business Architecture: The Foundation for Enterprise Transformation
Working with Business Processes: Discovery, Assessment, Mapping, Analysis and Design
Mastering the Requirements Process
Mastering Business Analysis
Enterprise Data Management
Ten Steps to Data Quality
Incorporating Big Data, Hadoop and NoSQL in BI Systems and Data Warehouses
Managing Your Information Asset
Predictive & Advanced Analytics
Building an Enterprise Data Lake & Data Refinery for Enterprise Data as a Service
Business-Oriented Data Modelling
Advanced Data Modelling: Communication, Consistency, and Complexity
The Logical Data Warehouse - Design, Architecture, and Technology
Information Management Fundamentals
Data Modelling Fundamentals
Data Modelling Masterclass


"It was a very enjoyable course which James did a great job in presenting. The flow of the course was very well put together, it walked you through the different types of modeling tools that could be used to help understand the business you were trying to design. It explained when and why you should use the different modeling tools to help understand the business and define the Stakeholders. It was a very interactive where you were encouraged to ask questions and put your own ideas forward on the examples given. There were several workshops where you were able to use the different models you had learnt to design a specific business, which you then presented to the rest of the class explaining your reasoning for your design."

Charles Cooper, Senior Business Analyst, HP

"Attending Mastering Business Analysis seminar brought me even closer to understanding what IT can do for business."

Gasper Babic, IT Account Manager for Comops, Lek Pharmaceuticals d.d.

"Very interesting and confirmed my beliefs of what a BA should be doing."

Kelly Newnham, Business Analyst, Scottish & Southern Energy

"Very good explanations when questions aired. Lots of real life examples too."

Claire Pearson, Business Process Analyst, AQA


2-Day Seminar

Mastering Business Analysis
The Pragmatic, Integrated Approach to Business Needs and Solutions


Register On-line:
28-29 March 2017, London

Related Seminar:
Mastering the Requirements Process: Getting the Requirements Right
James Archer

PDF File IRM UK Public Courses 2017

James Archer  

To view a recent Webinar by James on “Business Analysis and Leadership” click here

Click here for an in-house quote request or for further information regarding in-house training.

Business analysis is the foundation of automated system development and meaningful business change.

Business analysis means uncovering the real business problem, and then crafting its optimal solution.

Business analysis means determining that there is a real and tangible value to be had from any proposed solution.

Business analysis means finding the real scope of the business problem, of determining the challenges faced by the customer segments, and designing innovative, appropriate and beneficial solutions.

In short, good business analysis ensures that the right systems are built, the right changes are made, and the owner or sponsor receives the optimal value for the development effort.

Business analysis is work study and modelling, systemic thinking, innovating, writing stories, persuading and several other analytical skills.

This course gives you the tools, the thinking and communicating skills, and the process for successful business analysis.

Learning Objectives

  • Discover the real business needs, not just guess at a solution
  • How to improve the business
  • Define and analyse customer segments
  • Write a value proposition that clarifies the intention of the business change
  • Define a project so that it can yield real benefits
  • Write the correct business stories
  • Be better at communicating and convincing stakeholders of your ideas and solutions
  • Be innovative and find the best way to improve your client’s business
  • Be a better business analyst

Course Outline

Business Analysis – What Are We Doing?

  • What is business analysis?
  • How business analysis moves the business from its current state to the desired future state
  • A framework for effective business analysis
  • How business analysis works in your organisation and your development life cycle

Inception – Establishing the Value

  • Laying the foundation for the project
  • Defining the value proposition, and ensuring that means a beneficial change
  • Understanding the intended future state of the business
  • SWOT, ALUo, PESTLE, and other ways to look at the project

Reconnaissance – Finding the Real Problem

  • The work to be improved
  • The culture and values of the work
  • The essence of the work – the real problem
  • Safe-to-fail probes
  • Understanding the options for a solution
  • Are we solving the right problem?

Investigation – Understanding the Current and the New

  • The scope of the problem
  • The strategy of modelling
  • Business activity models – UML, BPMN, data flow, scenarios
  • Data models / class diagrams
  • The culture of the people involved in the work
  • The essential business processes

Design the Future Work – Finding the Optimal Solution

  • Getting to the future state of the business
  • Designing, and how it works in business analysis
  • Innovation and how to make a real difference
  • How to present better information
  • Making the solution more convenient
  • Allocating the essence to the available technology

Getting Approval

  • Having the best solution is not enough
  • Persuasive stories and narratives
  • Having an impact on your audience
  • How to convince your stakeholders

Ongoing Business Analysis – the Knowledge Model

  • Documentation – too much or too little
  • Minimum viable knowledge
  • Distributing knowledge within the organisation

Mastering Business Analysis

Business analysis is almost everyone’s job—every employee has some responsibility for effective business improvement. The most likely job titles you would find at this course are:

  • Business Analyst
  • Systems Analyst
  • Project Leader
  • Requirements Engineer
  • Product or Program Manager
  • Product owner

or similar titles. We also find Business Stakeholders, Users and Software Customers benefit from learning advanced business analysis techniques, and how they can contribute to the organisation’s wellbeing.

Special Features

  • Teaching chapters are reinforced with hands-on workshops
  • The course is run interactively with lots of opportunity to discuss issues with the instructor
  • The course is made relevant to your work situation
  • Participants receive a copy of Business Analysis and Leadership, edited by Penny Pullan and James Archer
  • Your instructor has real world experience, and is willing to discuss how you can be most effective doing business analysis in your organisation

IIBA Accreditation

The Mastering Business Analysis course has been endorsed by The International Institute of Business Analysts. As such, this course has been approved as being aligned to the Business Analysis Body of Knowledge (BABOK) and hence is recommended training for business analysts who wish to sit the exam to become Certified Business Analysis Professionals (CBAP).  By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).  For further information on how to register for the CBAP examination please refer to certification at  The IIBA endorsement is registered by the Atlantic Systems Guild.


Business Anlysis Along with the seminar materials, delegates will receive a FREE copy of Business Analysis and Leadership: Influencing Change, Penny Pullan, James Archer et al.

Speaker Biography

James Archer James Archer is a business analyst, consultant, teacher, writer and innovator. James is co-editor and contributing author of Business Analysis and Leadership (Kogan Page, 2014). He identifies the key to great business analysis as an inclusive leadership style, thinking innovatively, working collaboratively, acting strategically and helping people discover their real requirements.

James is one of the founders and organisers of the Business Analysis European Conference now in its seventh year. In 2009 he was awarded Business Analyst of the Year and he has a Masters with Distinction in Innovation, Creativity and Leadership (Minnov) from City University. 

James is an associate of the Atlantic Systems Guild and has contributed to the development of and taught the Volere approach to requirements and business analysis for the last 8 years.

Specialising in health and social care he brings a track record of designing and delivering innovative solutions to complex problems. His key role is to help senior stakeholders understand the wider strategic and business change implications of potential solutions, while James also has a rare ability to enable people at all levels of an organisation to work and think together in pursuit of lasting change.

James is a Director of Public World  who are UK partners of Buurtzorg a not for profit organization in the Netherlands that is transforming the way care at home is delivered by nurse lead self managed teams. Buurtzorg has grown from a team of 4 nurses in 2007 to over 800 teams of 9,500 nurses with a back office of only 45 staff and has won employer of the year in the Netherlands for 4 out of the last 5 years. James is working with Guys and St Thomas Hospital in London and other NHS organisations to adapt and adopt the Buurtzorg model to the UK context.

Recent clients have included Royal Mail, Waters Corporation, Ikea, the Royal Borough of Kensington and Chelsea, Westminster Council, the Norwegian Court Administrative Service, Credit Suisse, Estonia Energy and Honeywell. 

Seminar Fee
£1,245 + VAT (£249) = £1,494

Register On-line:
28-29 March 2017, London

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

Multiple Seminar Booking Discount

Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Please note, only one discount can be applied at any one time.

28-29 March 2017
VENUE: etc.venues Marble Arch  
Garfield House,
86 Edgware Rd,
London W2 2EA
Phone: +44 (0) 20 7793 4200

London Accommodation: IRM UK in association with JP Events Ltd has arranged special discounted rates at all venues and at other hotels nearby the venue. Please visit the JP Events website for further information.

E-mail: Tel +44 (0)84 5680 1138 Fax +44 (0)84 5680 1139.

In-House Training
If you require a quote for running this course in-house, please contact us with the following details:

  • Subject matter and/or speaker required
  • Estimated number of delegates
  • Location (town, country)
  • Number of days required (if different from the public course)
  • Preferred date

Please contact:
Jeanette Hall
Telephone: +44 (0)20 8866 8366
Fax: +44 (0) 2036 277202

Speaker: James Archer
James Archer

Endorsed by
The International Institute of Business

Mastering Business Analysis is an endorsed course by the IIBA
v2.0 of the BABOK as registered under The Atlantic Systems Guild.

By attending this course, you will earn 16 PDs (Professional Development hours) or 16 CDUs (Continuing Development Units).

Media Sponsors
Business Process Incubator
Business Analysis Series
Business Architecture: The Foundation for Enterprise Transformation
Working with Business Processes: Discovery, Assessment, Mapping, Analysis and Design
Mastering the Requirements Process
Mastering Business Analysis

Multiple Seminar Booking Discount
Attend more than one of our seminars and you will be entitled to the following discounts:

  • 2nd course 10%
  • 3rd course 15%
  • 4th course 20%
  • 5th+ course 25%

Group Booking Discount

  • 2-3 Delegates - 10%
  • 4-5 Delegates - 20%
  • 6+ Delegates - 25%

We regret that this offer cannot be used in conjunction with the Multiple Seminar Discount or any other discount.

IRM UK Conferences

Innovation, Business Change, and Technology Forum Europe 2017
21-22 March 2017, London

2 co-located conferences
Data Governance Conference Europe 2017
MDM Summit Europe 2017
15-18 May 2017, London

Business Analysis Conference Europe 2017
25-27 September 2017, London

2 co-located conferences
Enterprise Architecture Conference Europe 2017
BPM Conference Europe 2017
16-19 October 2017, London

2 co-located conferences
Business Intelligence & Analytics Conference Europe 2017
Enterprise Data Conference Europe 2017
20-23 November 2017, London

Click here to purchase past conference documentation.